We are looking for an experienced Website & Digital Marketing Specialist to help grow our school’s online presence and increase student admissions.

Requirements:

* Experience designing, building, and managing professional school websites.

* Able to create a modern, user-friendly website that is easy for parents to navigate.

* Experience setting up and optimizing online admissions and enquiry forms with a simple application process.

* Able to integrate admissions systems, enquiry forms, WhatsApp, call buttons, maps, and other essential features into the website.

* Strong knowledge of SEO (Search Engine Optimization) to improve Google rankings and increase website traffic.

* Experience running and optimizing paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, TikTok, and other digital platforms.

* Able to create high-converting lead generation campaigns that attract prospective parents and increase admissions enquiries.

* Experience tracking campaign performance, analyzing results, and improving return on investment (ROI).

* Knowledge of Google Analytics, Meta Pixel, Google Tag Manager, and conversion tracking.

* Able to improve website speed, performance, mobile responsiveness, and user experience.

* Experience creating landing pages for admissions campaigns and promotional offers.

* Understanding of user experience (UX) and conversion rate optimization to maximize enquiries and applications.

* Able to maintain website security, update content regularly, and troubleshoot technical issues.

* Basic knowledge of graphic design and digital content creation is an advantage.

* Experience working with schools or the education sector is an advantage.

* Strong organizational, communication, and problem-solving skills.

* Self-motivated, proactive, and able to manage multiple projects independently.

* Proficiency in English and Arabic is preferred, but candidates who are fluent in either language are also encouraged to apply.